SOMERSET, N.J., Apr 14, 2009 (BUSINESS WIRE)

Melity, a leading provider of community enterprise software and online video portal applications, today announced it was selected by Retailer Networks Inc. to implement a social network application to connect and engage with its base of 30,000 members. Retailer Networks Inc. is an e-commerce and community-building partner for independent retailers around the globe. Retailer Networks' GiftandHomeChannel.com and GHCTV.com is the first Web/TV Internet portal focused on helping independent retailers succeed.

With Melity's social network application, independent retailers across the globe can access a dedicated network of peers to communicate and collaborate, share business ideas, and connect with industry experts. Users can create customized profiles to receive relevant content and connect with others in their market segment. Retailer Networks Inc. needed a fast time to market to keep pace with the changing needs of their members, with Melity they were able conceive and deploy their new application in 60 days.

"In these challenging economic times, it can be difficult for independent retailers to build and grow their businesses. Our goal for this platform is to provide global retailers with the ability to communicate directly as a community by utilizing social media tools," said Anjula Duggal, Vice President of Marketing & Site Operations, Retailer Networks Inc. "Melity provided us with a scalable end-to-end solution, from enterprise application development and architecture to design. With their expertise we were able to launch the application seamlessly giving our users a premier destination on the Web."

"Social media is providing a channel for businesses and brands of all sizes to engage directly with customers, consumers, and each other on various levels," said Matthew Elefant, Managing Partner, Melity. "We are excited to have provided Retailer Networks Inc. and its 30,000 members with a customized social network application."

Melity is dedicated to increasing the profitability and business success of our clients. Over the last decade, Melity has worked successfully, with Fortune 500, interactive agencies, and emerging media companies on a range of community and digital production services.

About Melity

Melity is the leading provider of community enterprise software and online video portal applications. Melity's turnkey solutions allow enterprises to quickly deploy and manage rich media portals, and secure social media applications behind the firewall. With a global footprint of over 100 people we thrive on creating cutting edge technology for our customers. For more information visit http://www.melity.com

SOURCE: Melity